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Digital overtakes paper as consumers' preferred coupon type, survey finds | Grocery Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Published April 23, 2021 Sam Silverstein @SilversteinSam

Consumers used electronic coupons more frequently than coupons distributed in paper free-standing inserts in 2020 — the first time that has ever happened — according to survey data released Tuesday by Inmar Intelligence.

http://www.grocerydive.com/news/digital-overtakes-paper-as-consumers-preferred-coupon-type-survey-finds/598879/
 

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